Our Experience

Our Experience has made us who we are...

CheerStrike is a dream come true for three women passionate about the sport of cheer who have dedicated decades to the development of young athletes. CheerStrike was founded in 2013 by Jill Craven, Deb Van Loon and Michelle Sinclair.

All three owners fell in love with Cheer in High School and University as athletes, then transitioned that love of the sport into coaching careers. After years of coaching Ontario and National Championship High School teams the three decided to make it their full time gig and bring more Cheer to the city of London. As moms of young children they bring a unique perspective to coaching and running a business that is family friendly in all aspects. Since CheerStrike opened in 2013 its teams have achieved numerous Ontario, National and International Championship Titles at competitions all over North America and has grown to be the largest provider of Cheer in London Ontario with over 300 competitive athletes, on average, training on one of their teams. Michelle, Jill and Deb have built a program they are proud to have their children train at, and they know you will be too.

Family comes first - our own and our Royal Family.

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